The ability to whack out a web site in NotePad isn't much of a measure one way or the other. This isn't to say that knowing HTML and related things like CSS well enough to use them "naked" isn't important. But almost any fool can learn them well enough to get something working, these are readily accessible skills.
As with most programming and "authoring" (hate that word), things such as readability and sophistication are more important. By sophistication I do
not mean cleverness (root word for kludge). But these also seem to be subjective and thus more difficult measures than "well, does it work?"
Ugly as it is, in many cases I'd prefer to look at the code of FrontPage-created web pages than the stuff some people produce. At least the FrontPage output is somewhat consistent once you get accustomed the the junk it spews to implement different things. Hard to say that about "Johnny NotePad's" sloppy hacked-up messes very often.
Most of what I see is cleanup/fixup work at customer sites. The web pages I see are usually constructed using Microsoft tools (including NotePad). Some of the ugliest stuff I see out there is ASP pages created using NotePad or Visual InterDev. The VID stuff usually makes no use of the RAD capabilities of the product, 'cause so many of these hacks have such poor knowledge of the product they just whang away at it in code view, and may as well be using NotePad. As a result they produce ASP applications that are messy, clunky, and typically have a lot of serious problems - not the least of which being scalability problems.
I see the ASP market as a microcosm of what is wrong in programming generally today. People self-study or take ASP 101 type courses, have a few successes getting their "hello world" class samples working, and are arrogant enough to think they know something. If they'd bothered to try getting much beyond that level they would find that intermediate courses often start by throwing out all the stuff taught in the 101 course. Why is it that students don't comprehend that to get early successes they are often taught simplistic approaches? With today's commercialized training, making the student "feel good" is often the most important goal - damn the value (topedoes).
Style and sophistication can only come through experience and literacy. How many programmers today are even exposed to "great code" and read it? How else are people supposed to pick up on useful coding paradigms, techniques, or algorithms for common (and not-so-common) purposes?
Oh well.
The state of application development today is quite odd. We have a lot of people with "home fixit" skills running around calling themselves plumbers or carpenters. Or microwave meal-heaters trying to sell themselves as cooks. This is where some of the backlash has come from, since an employer seems to have no way to judge the skills of an applicant until after eating more than a few soggy cardboard pizzas and bag after bag of the same old microwave popcorn. Then of course they blame "cooks" as a class of employee.
And so the answer of course is to stock up on more of these "microwave meal" applications.
Because no effort has been made to produce sufficient numbers of good cooks (or even recognise a good programmer) and gluttony is rampant (no shortage of application demand) there is a thriving market for these things. Variety and quality as measured by taste (features? slick-looking user interfaces?) may be improving, but what about nutritional value (providing what is needed)?
The result is that more and more employers are beginning to realize that any idiot can microwave a meal, and that fast food is cheap. On the rare occasion they need something special, they'll go out to a nice restaurant (outsource?).
So we end up with a lot of microwaving by unskilled employees, some burger-flippers (low-end "programmers"

, and a few high-paid chefs (contract programmers). Little does the consumer realize that most of the "chefs" are now reduced to heating stuff out of cans and buckets from a food-service factory themselves. The skilled chefs go unappreciated because of the consumer's dulled palate, and the truly great ones are only available to the wealthy (major corporations) at outrages prices. Probably whipping up products for the majors' factories to churn out as more micro-meals or food-service buckets.