You would need to store it as a BLOB type, then do a Response.BinaryWrite to view the image.
I would suggest storing the image in a folder, though, then just storing the file path in SQL.
The documentation that I've read says that storing images in a DB is generally a bad thing... and I think it has something to do with the significant decrease in speed.
Again - I could be wrong, since I have never stored binary types in a DB of any sort...
But if you really needed to store the images in the DB, store it into a BLOB column, then Response.BinaryWrite the output to view it.
leo