You should have mentioned that this was a subreport (which doesn't have page headers)--after magnifying the image, I could see the report label that identified it as a subreport.
To create page headers in a subreport, create a formula like this:
whilereadingrecords;
""
Insert a group on this (make it your Group #1 if you already have any groups), and check "repeat group header on each page". This group header can now be used as a page header.
-LB