Normalization Question

[technogirl]

Hi, just wanted to get an opinion on this issue. We have a dealer import that comes in everyday, (it's an XML packet from an external source) that we pull into our Oracle database so we can run our dealer queries on our web site. Do you think that we should normalize the table if it contains these type of fields:

dealerid
companyname
contact
dealerlastname
dealerfirstfirstname
email
address
city
state
country
type
URL
zip
city
state
country
fax
phone
email_list

I'm pretty sure that we can normalize this table, but a friend of mine mentioned that since we're getting this data dump everyday, we should keep it the way it is. The problem is, if we need to use that data to relate to other tables (like State or country tables), it kind of loses its scalability, right?

Any ideas, or suggestions would be appreciated...