eh ?
if its say a customer returning to shop, hey can log in and then you can store their customer id in a session value that way (personalized page layout whatever) session only applies to the PER instance session of a user, if the user opens 2 browser instances ( non parent/child relationship ) there will be 2 seperate session environments unless you set up the website to support merging them via log in, session and cookie, but even then the sessions will still be seperate, you'll just be treating the 2 as one.
if you want a hit counter like mentioned before you want an application variable.
if you'd like a concurrent connections counter ( how many people currently browsing ) you'd want an application variable
if you want a web site wide value for all users when they hit they get a specific DB response, use application, if you have different people connecting and you want to store temporarily what DB response you want for each of them ( same or with the option of different ) use session values
as for adobe golive, sorry cant help you there, i use homesite and notepad to write everything, anything wysiwyg tends to mess up anything i write, so i avoid them at all costs.