I count each time a report is run in my databases.
First, I put all my report names in one "Report Table", with an automuber as each report's 'report_id'. Then I run all my reports from one Access form, with the report names listed in a drop down box on that form. When a user chooses a report from the drop down box and runs it, VBA code behind the form inserts the report's report_id (the bound column in the drop down box) into a "Report Run" table, along with who ran it, when, and of course, the report's name. Then, counting how many times each report was run can be as simple as querying that "Report Run" table on the various report_id's. Hope this helps.