Ladyazh said:
My friend said I am a sucker
I kid with my friends that I am a "bi*ch for marketing", meaning that I'll buy things that are marketed well.
But the fact is that I'm just very aware of marketing. I know that all the impulse purchases with high markups are gathered in the checkout lines, and I never buy any of that crap. I also won't buy something
just because of marketing - and I hate the typical "slick" marketing that you see all too often.
But I figure that as long as I have to endure marketing, I want to reward good marketing to try to steer other products to also employ good marketing. If the commercials for a given product are really well done, or the packaging is just fantastic, then I might buy the product to try to influence the market of, er, marketing.
Similarly, I try to influence grocery stores using their "customer loyalty" cards. Years ago when I went to NC State there was a new Harris Teeter nearby. (It was
huge by the standards of the day - we called it the Taj MaTeeter.) That was the first grocery store I ever saw give out these cards - they call them VIC cards (for Very Important Customer). Basically, there are various items throughout the store that sell for a discount if you present your VIC card at checkout. The cards are free - you just fill out an application form and they hand you a card. (I wonder if anyone's application has ever been denied? Wouldn't that be embarrassing? "I'm sorry sir, but you're just not what we're looking for in a VIC." But I digress....)
I knew that they weren't doing this out of altruism. They (and now just about all grocery stores - in the US, anyway) draw you in with loss leaders that you only get if you register for a card. Then they use the registration information to gather buying trends of their customers by location. When they opened, they didn't have much of a beer selection. So I made sure to buy
good beer with every single purchase I made using my VIC card. If I ran in for milk, I would either not use my VIC card or, if the milk was on sale for VIC members, I would buy some beer along with the milk. (The beer always managed to get consumed by someone.)
By the time I moved, they had a huge, beautiful beer aisle with tons of microbrews and imports. Granted, the store was near a college campus, so I'm under no illusion that I was working alone in my beer crusade. But still, just because you buy a product, the marketing for which you love, doesn't necessarily make you a sucker.
Alex: I love the caveman commercials, too. But I'm not ready to buy insurance based on good advertising.
Greg: I was wondering about those extra letters as well!
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