Columb, but would you ever buy "froot" from there?
Just cause you remember it, doesn't make it good advertising, just memorable.
Someone who's advertising failed them...SEGA, who took a Roles Royce approach that they are the biggest computer gaming console manufacturers, that they didn't need to advertise the sega saturn.
When they launched the MegaDrive, MegaCD and MasterSystems, they had massive advertising campaigns and held I think over 80% market sharing in gaming, totally wooping Nintendo, the opnly other real competitor. When the race between the Sega Saturn and the Sony Playstation war for the 32bit gaming systems of 1994 began, Sega had such a superiority complex of it being the
"The Worlds Gaming System of Choice"
even though, technically, being just as capable, if not more powerful than the initial Playstation, they decided not to market it, or properly prepare for the launch.
They assumed that they don't need to advertise much as everyone knows that Sega are the best.... but fell flat on their asses when they realised that not only was the Playstation on equal performance level as the Saturn, but they had also abandoned the consumer connection between games consoles and nerdy, lonely kids. Sony took a big step in making the PS appealing to not only kids, but teens and twenty-somethings. This included alot more mature games, such as the birth of the Tomb Raider and Resident Evils RPGs and the embracement of existing popular culture, including using world famous recording artists, notably the first being Wipeout that used pop/dance/trance songs heavily ladened in the pop world, including Chemical Brothers and Progidy to name but a few, in the game soundtracks, something Sony are still renouned for.
I think I'll stop there, I love talking about these specific case because it was a case study I worked on in high school business studies, and had a great interest. This virtually killed Sega hardware reputation and budget for home entertainment systems.
Anyone wanting to talk about this more, feel free to contact me for ranting/discussion

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BTW...I had a Sega Saturn....my brother went out and baught one on release date just for Seag Rally... still in my opion the best driving game around, with a choice of 3 cars and 4 tracks. The Toyota Celica, Lancia Delta HFI Turbo, and the Lancia Stratos.
I think my brothers love for this game was being probably one of very few people in the country to own a Lancia Delta HFI, let alone even heard of the name Lancia. He used it to his advantage when racing, as nobody knew it, knew what it was or what it could do. Just that it could smoke a Renault 5GTi, XR3i or any Cosworth fitted machine.
Hope this Helps.
Neil J Cotton
njc Information Systems
Systems Consultant