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What is the general concensus
- Thread starter offdarock
- Start date
Nah, he shouldn't have to register until he's ready to check out. Also, the ability to save a shopping cart without checking out is a plus.
Say I was bored at work (right, "say"), I browse your website, decide I want to buy. Then I save my cart, go home, log in, pay, and that's it.
Makes sense to me
.
*cLFlaVA
----------------------------
Breaking the habit...
Say I was bored at work (right, "say"), I browse your website, decide I want to buy. Then I save my cart, go home, log in, pay, and that's it.
Makes sense to me
.*cLFlaVA
----------------------------
Breaking the habit...
To save a cart you have to register. That's logical.
But at what point do you make it necessary to register?
It's nice to be able to add items to a cart without registering, then get the user to register when they want to either:
[ul]
[li]Save the cart[/li]
[li]Place the order[/li]
[/ul]
It's possible that by letting a user compile a shopping list while they browse you are going to encourage them to buy.
Since this can throw up issues in some environments (disabled cookies etc) then I think it has to come down to a decision of what is going to work in a given situation.
"I'm making time
But at what point do you make it necessary to register?
It's nice to be able to add items to a cart without registering, then get the user to register when they want to either:
[ul]
[li]Save the cart[/li]
[li]Place the order[/li]
[/ul]
It's possible that by letting a user compile a shopping list while they browse you are going to encourage them to buy.
Since this can throw up issues in some environments (disabled cookies etc) then I think it has to come down to a decision of what is going to work in a given situation.
"I'm making time
Just to add another opinion:
I have clicked away from a site which insisted I register first. People just don't want to be bothered with it at that stage of the game, but once you get to checkout, a bit of fuss and bother is expected and the registration process can be pretty much combined with the aquisition of the payment details anyhow, making the whole process less annoying.
Regards, Andy.
**************************************
My pathetic attempts at learning HTML can be laughed at here:
I have clicked away from a site which insisted I register first. People just don't want to be bothered with it at that stage of the game, but once you get to checkout, a bit of fuss and bother is expected and the registration process can be pretty much combined with the aquisition of the payment details anyhow, making the whole process less annoying.
Regards, Andy.
**************************************
My pathetic attempts at learning HTML can be laughed at here:
Stand in the shoulder of giants....."
Check what big companies are doing. What is like to buy at Amazon.com?
Browse all, add things to your cart, delete, update and finally when you are ready to checkout they ask you a simple thing:
Enter your email address : [_________]
() I am a new customer.
(You'll create a password later)
() I am a returning customer,
and my password is:
[__________]
If the buyer is an existing customer, validate the password load the personal info and go to next step.
If customer is new, use the email address as the username and ask for the person's info, at the same time just ask for a password. All done in one screen. The user is registering to your site and completing the transaction (read: giving you money...) at the same time without being bothered multiple times.
Imagine asking a new customer for the login info at the start of the shopping experience.. User looses that momentum and shopping impulse and rathers go somewhere else or just decides not to buy the product at all, not from you, not from anywhere.
You have seconds to get the users attention, throw the sales pitch about the product and then receive the payment. Why would you throw an extra step of difficulty ?
grtfercho çB^]\..
"Imagination is more important than Knowledge" A. Einstein
-----------------------------------------------
Check what big companies are doing. What is like to buy at Amazon.com?
Browse all, add things to your cart, delete, update and finally when you are ready to checkout they ask you a simple thing:
Enter your email address : [_________]
() I am a new customer.
(You'll create a password later)
() I am a returning customer,
and my password is:
[__________]
If the buyer is an existing customer, validate the password load the personal info and go to next step.
If customer is new, use the email address as the username and ask for the person's info, at the same time just ask for a password. All done in one screen. The user is registering to your site and completing the transaction (read: giving you money...) at the same time without being bothered multiple times.
Imagine asking a new customer for the login info at the start of the shopping experience.. User looses that momentum and shopping impulse and rathers go somewhere else or just decides not to buy the product at all, not from you, not from anywhere.
You have seconds to get the users attention, throw the sales pitch about the product and then receive the payment. Why would you throw an extra step of difficulty ?
grtfercho çB^]\..
"Imagination is more important than Knowledge" A. Einstein
-----------------------------------------------
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