depends a lot on the product type e.g. hardware, software (and if in house dev or outsourced), services (once-off, short-contract, long-contract, maintenance type contract), with/without maintenance (if software or hardware).
And loads of other aspect.s
Also depends on the country which you forgot to specify.
Generally, I am looking for inside retail sales, mainly hardware, ie. computers, computer parts, servers, printers, etc to home, business and government entities.
I have heard a figure of 20-30% of gross profit, is that accurate?
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