Some of the most popular search engines give particular weight to a page's title (the <title> tag), so don't overlook its importance.
For example, if your company, Acme LLC, sells widgets at wholesale, in terms of search engine optimization these titles are:
Poor: Acme LLC Home
Good: Acme Widgets
Great: Acme Wholesale Widgets
Remember, make sure the titles actually do apply to the content; some search engines may penalize you for using a page title that has nothing to do with the content. Robert Bradley
For example, if your company, Acme LLC, sells widgets at wholesale, in terms of search engine optimization these titles are:
Poor: Acme LLC Home
Good: Acme Widgets
Great: Acme Wholesale Widgets
Remember, make sure the titles actually do apply to the content; some search engines may penalize you for using a page title that has nothing to do with the content. Robert Bradley