If the recipients are using Outlook or Eudora, or a web based mail client they can read HTML emails. Otherwise, they will actually see the code and tags.
If you want to try the HTML route, the key is an attribute called TYPE:
<cfmail
to="asd@asdasd.com"
from="orders@orderit.com"
subject="Your new order!"
type="html">
<a href="
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