Grounding is certainly important. While there are many solutions, one should consider whether you want it to be just OK or want it to meet the NEC requirements, and want it to be reliable. If you drive a seperate ground rod, you technically must bond that ground rod to the existing electrcial ground. Failure to do so will give you two different ground potentials (generally not good).
Generally the other services (phone, cable) should hit the building within 10 feet of the electrical service and be grounded to the main building ground at that point. It may be a ground rod, or two ground rods bonded together, or a piece of rebar poured in the footing or slab (commonly called a UFER ground).
Anyway, lots of ways to do it, I'm used to dealing with installations at radio sites and such where we can't afford to skimp on the ground. Just review the NEC guidlines for grounding (if the NEC applies to you) and you can get a good idea. As with most things, the better you do with the installation the better the protection you will have.
Good Luck! It is only my opinion, based on my experience and education...I am always willing to learn, educate me!
Daron J. Wilson, RCDD
daron.wilson@lhmorris.com