Thats fine for importing tables but not for VDP. For that you will need an xtension. Though how you are using the data will effect what type of xtension you will need. Here are some (none of which are cheap lol)
xData (Good for data intensive jobs)
xcatalog
DesignMerge
Personalizer-X
.. plus others
QuarkXclusive is free, though made for use with an Indigo but I think you can export to pdf. Never really bothered with it myself though. I dont think it does variable images but dont quote me on that.
Quark 7 was supposed to have it built in (Basic VDP) but I think I heard they had licensing problems with PPML. So that was yanked after the beta. XML may be an option but I havent played with it yet.
Most times when I do stuff like that I just use InDesign. IND CS2 I believe comes with the pagemaker plugins good to go.. and CS1 you needed to install the PM plugins. Gives you basic VDP ability with text and images. More complicated stuff though and you will need serious plugins. Really liked the 30day no limit trial on uDirect. Also you can play around with XML in Ind but this is the quark form lol.
As always, download the demos and find what works for you.
Cheers