Superstition, mostly.
Network components out-of-the-box default to VLAN1, so in a properly designed LAN, you can tell anything that doesn't belong because it's in VLAN1.
Or, you may have other ways to keep everything under control.
If you ever get to setup a LAN on a greenfields site, it's easy to exclude VLAN 1 from your design.
Otherwise, when working on network upgrades to existing networks, it is virtually impossible to wean everybody off VLAN1, so just make sure you always try to use sensible new subnets with non-VLAN1.