The servers were already up and running?
Maybe the servers are in MDC mode (Manufacturer Default Configuration). This happens when buying the server without HMC, it only has one LPAR that uses all the resources and by default it uses the integrated serial as console, not the virtual one from the HMC.
If this is the case you must power off the LPAR and then power it on changing MDC to LPAR mode (it is explained in the power on pop-up menu). It may happen that when you power off the LPAR the entire chasis is also powered off, in this case you must first power on the chasis but indicating LPAR stand-by mode, so the LPAR doesn't boot automatically.