I worked on those too, growing up with an ICO in the 1950s & 60s. California Water & Telephone used primarily Stromberg-Carlson sets, although they had their share of AE 40s, to me those were very ugly! The Stromberg-Carlson stuff was superior to AE. S-C had the MiniWall™, 1654 rotory & 2554 for ToneDial™ (S-C's Touch-Tone™). S-C expanded the color offering with orange, and lime green, not to mention the SWIRL colors for the Slenderet™, S-C's Trimline™ set.
Those were interesting times. CWT was acquired by GTE in 1967. The first thing they did was "improve" the Director™ SxS SATT system. We had one of the original Type 48 Director™ systems, that was installed in Monrovia, CA in 1949.
The "Kit Program" was started by Pacific Telephone in an effort to reduce costs and inventory. How successful it was I don't know, and I don't know if other Operating Companies used the concept.
....JIM....