"mount" doesn't start any kind of a program on the CDROM, it just adds the CDROM to the filesystem. Windows does this automatically when you put in a CDROM (you hear it starting to whirr), and even now automatically starts up the root program on the CDROM if there is an autorun file, but Linux is not like that.
You have to mount the CDROM simply to have access to it in your system. Then you have to specifically run a progarm on the CDROM, if you are installing something. After mounting your CDROM, just type 'cd /mnt/cdrom' and then 'ls', and you will list the contents of the root directory on the CD. There is probably a file in there called 'install.sh', but if not, there will undoubtedly be a file called README. Read that file for instructions before proceeding. Usually to start the 'install.sh' file, you would enter './install.sh' (yes, include the './')