Data mining being applied to... ? 2004

[Predictor]

I asked this question a year ago, almost to the day, and I wonder what peoples' answers would be now?

I was wondering what people here are using data mining for? (direct marketing, customer defection prediction, etc.)

 

[bkj123]

Predictor -

The questions below are the basis of some past projects:

- which customers are likely to leave us voluntarily?
- what products do customers buy together?
- which prospects are likely to respond to this offer?
- which customers are likely to not pay us, default, or claim bankruptcy?
- what is a customer's estimated future value?

Does this help? Thanks - Brian