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Ad System Design Question

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mjjks

Programmer
Jun 22, 2005
138
US

Hello experts.
I have a generic question about designing banner ad system on my website and plan to use AdRotator.
I plan to store ads as text in a database, generate banner images and AdRotator XML file when user starts session.

If I'll be having many ads (100+), which I anticipate, some of ads might be never displayed during user session, which might make ad providers complain.

How does AdRotator selects XML sections, randomly or by certain pattern? And what's the best approach to take in this case? Any recommendations?

Thank you
 
Thanks for the link, ca8msm.

It seems that using "keyword" tag in a XML file, and filtering ads would be best approach with many ads.
 
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