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Recent content by AKAK

  1. AKAK

    Does Data Mining Do This?

    An alternative would be to have a no-promotion control and then model the uplift due to the promotion. This may be straight forward in a purely direct invitation campaign (email, direct mail or outbound telemarketing). If there is in-store activity it may be possible to regional no-promotion...
  2. AKAK

    Does Data Mining Do This?

    How would you take account of other factors e.g. sales promotions during the period analysed?
  3. AKAK

    TRUNCATING VALUES IN A FIELD

    You could also do: newvar = varname % 1000 which gives the remainder when divided by 1000 AK

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