3) Step 2a of 3 - Select Option Button: I will create the page fields -- [Next]
4) Step 2b of 3 - With your cursor in the Range Textbox, select the data range on your sheet that you want to normalize -- [Add] -- [Next]
5) Step 3 of 3 - [Finish]
6) Drag the Row and Column buttons OFF the Layout -- [OK] -- [Finish]
7) Mysteriously, you are on another sheet that has a 4-cell pivot table. Double click the BOTTOM RIGHT CELL
8) Again, on another sheet -- This is you data normalized, or at least closer to it. You'll need to change headings at least.
Row Column Value
Acct01 Jan 234
Acct01 Feb 123
Acct01 Mar 567
Acct02 Jan 345
Acct02 Feb 234
Acct02 Mar 678
Acct03 Jan 456
Acct03 Feb 345
Acct03 Mar 789
By the way, my example had only one column, Acct, of "Row" data. If your instance has more than one column, you will need to concatenate the "Row" data, separated by a delimiter such as |, into a single column before starting this process. So this...
A B C D E
Acct Sub Jan Feb Mar
Acct01 A01A 234 123 567
Acct02 A02B 345 234 678
Acct03 A03A 456 345 789
...would become this using the formula C1: =A1&"|"&B1...
A B C D E F
Acct Sub Acct|Sub Jan Feb Mar
Acct01 A01A Acct01|A01A 234 123 567
Acct02 A02B Acct02|A02B 345 234 678
Acct03 A03A Acct03|A03A 456 345 789
The normalization process will not use the first two columns.
Then, when the proceed is completed, use the Data > Data tools > Text to columns feature to complete the table, returning Acct and Sub in this case to separate columns, naturally shifting the "Column" and "Value" columns to the right appropriately.