(February, 1 2008)
Osterman Research recently released a report entitled "Why Web 2.0 is Critical to Your Business?" The report overviews the shift to enterprise Web 2.0 with the collision of business-to-consumer and consumer-to-consumer applications, including blogs, wikis, mashups, RSS and social networking with corporate users looking to achieve business-to-business benefits. While enterprise Web 2.0 offers important benefits for the way that organizations share information and collaborate, the newer workforce raised on consumer-oriented Web 2.0 applications have also become accustomed to these tools and increasingly expect to be able to use these tools in the workplace. For businesses, enterprise Web 2.0 should figure prominently in their communication and collaboration planning, since it allows easier collaboration and greater efficiency of communication than is possible with highly structured, inflexible legacy communication and productivity tools, including email. Learn how enterprise Web 2.0 helps organizations make decisions more quickly, share information more easily and improve business profitability.
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